We tried Noom and here’s what we think.

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Searching for the best tool to help keep your diet under control can be overwhelming in an increasingly crowded health and fitness market. There are constantly new programs and apps being launched in the health and fitness space. In this review, we’re going to take a closer look at Noom – one of the most talked about new diet programs that is getting a lot of attention.

First Things First – What Exactly is Noom?

Noom is a diet program that uses technology to keep you motivated and track your progress. There are no expensive pills or shakes involved. You simply need to answer a few simple questions to receive a personalized coaching plan that’s tailored for you. Read on to find out more about the pros and cons of Noom:


The Noom mobile app is a breeze to use, with a host of tools and features to help you stay on track
The diet plan you receive will be completely customized specifically for your goals and needs, based on the answers you give at the start
The personalized diet plans are created by nutritionists and diet specialists
There are plenty of statistics available to prove how Noom has helped others achieve their diet goals


To track your progress, you’ll need to keep on top of your meal logging. Some users may find this inconvenient or too much work
The Noom mobile app is comprehensive with a host of features. This has its perks, but can also feel a little overwhelming as you’re faced with so many different options
Noom diet does do not include meal delivery

Who is Noom Diet Program Most Suited For?

Noom is best for: 

  • Those that are serious about changing their habits and losing weight. 
  • Those that are sick of yo-yo dieting and want to lose weight for good.

Noom also offers support in the form of FAQ for every area you could possibly encounter issues with. You can also email their support team regarding any issues where the FAQ can’t help, and they claim to get back to all support requests promptly. 

In terms of pricing, you can choose from different plans. There are often special offers available, so keep an eye out for those. Otherwise, a personalized diet plan could cost anywhere from $16.58 a month. 

Not quite sure whether you want to sign up for a plan? You can try a 14-day trial for just $1 to see whether you like it before signing up for a longer commitment.

What Makes Noom Stand Out?

If you’re still perplexed about what makes Noom so unusual, here’s what we found really unique about it when compared to other diet plans. As the company has really delved into the psychology of dieting and why people form certain eating habits, it feels like they’ve created a diet plan and app that could be beneficial for anyone based on their goals and habits. 

Here are a few of the things that in, our opinion, make Noom stand out from some of the other weight loss plans out there:

Noom offers a compelling blend of cutting-edge technology and personalization 

If you’re looking for a diet plan that runs on innovative technology with a personal touch, look no further than Noom. The team at Noom have created an excellent mobile app, with efficient auto-updates, syncing, and notifications just when you need them to stay on track. They’ve combined their tech with the benefits of a personal diet specialist. Each Noom member gets a diet coach that personally handles their individual case. You’ll get a customized diet plan based on your goals and your needs, and your coach will keep a close eye on your progress. They’ll help you get past any stumbling blocks and help you deal with any issues along the way. 

It’s this perfect combination of cutting-edge technology and personalization that help Noom stand out from the crowded diet plan market.

The diet plan is created using answers from a detailed questionnaire filled in by each member 

Another point of difference between Noom and other online diet plans is the detailed questionnaire that they present you with at the start. Before even joining, every potential new member is asked about their individual weight loss goals, their lifestyle and activity levels, and their eating habits. They’re also asked their height and current weight. As you’re making your way through the questionnaire, Noom keeps you hooked by interspersing questions with motivational quotes and testimonials from their current members.

The Noom questionnaires delve deep into your eating habits by asking more about the type of food you eat and the frequency of your snacks and meals. You’ll be asked about any medical issues such as diabetes or depression, and whether you live in a major city or a rural village. All these answers help Noom create a personalized diet plan that’s actually going to work in your day-to-day lifestyle. 

Finally, Noom also asks for your own personal goals. Now, it’s a well known fact that goal clarity can be hugely motivating. Not only will stating your goals at the start help make them a little more concrete, but you’ll be encouraged to quantify them and be more specific. You won’t be just setting a vague goal of weight loss – you’ll be clarifying exactly how many pounds or kilograms you’d like to lose. Using all the data that you have shared with them, Noom will then be able to offer a date by which you should be able to achieve your goal if you follow your personalized plan. This way, you get a clear goal as well as a date to work towards. Along the way, you’ll have a coach tracking your progress and keeping you motivated. Sounds like a recipe for success! 

In terms of the types of goals you set for yourself on Noom, these aren’t restricted to weight loss. You can also set other health or fitness-related goals, such as improving your energy levels or wanting to run a marathon. Noom can create a customized diet plan around any of these goals.

You receive expert coaching and advice from skilled specialists 

Another feature that makes Noom stand out from other online diet plans is that members receive personalized support and guidance from experts throughout the program. All of Noom’s programs are created by diet specialists with years of experience and qualifications from esteemed institutions such as Harvard and Oxford. Your coach will help you with everything from creating healthy and manageable diet plans that fit into your lifestyle, to dealing with any issues along the way. Coaches also provide guidance and address any health concerns to ensure that you’re being safe and healthy as you strive to achieve your goals. 

One of the main things that puts most people off their diets is a lack of motivation and clear progress. With Noom, that won’t be a hurdle. Your coach motivates and encourages you right from the start of your program. You’ll also be able to track your progress as the plan progresses. 

On top of assigning a coach, Noom will also assign their members a group. This makes the entire dieting experience a lot more sociable and less lonely. Members can lean on other group members for support and motivation throughout their journey. It’s a great support network that you can turn to when the going gets tough, or if you ever feel close to giving up. Having that extra support also means you’re more likely to stick with your healthy habits, as you can be encouraged by the progress and achievements of other members.

How Does Noom Work?

Noom requires more involvement than most online diet programs. Now, this could be seen as a pro or a con depending on your personal preferences and lifestyle. If you simply don’t have the time to be involved, then Noom may not be the right plan for you. However, if you’d like more input, Noom offers a great lifestyle-based diet plan that has been proven to show results. 

It’s also worth mentioning that many other health and fitness apps sync with Noom, so it won’t be as much of a hassle to update their logs as you may think. You can log your food, fitness and weight loss progress as well as accessing all the app’s many resources with ease.

Here’s how the process works: 

  • Start by visiting the Noom website and filling out their questionnaire. 
  • Sign up for the 14-day trial to see how you like the app and the program. 
  • Select the best plan for you. 
  • Log in and start browsing through the app to check out all the different features and resources. This includes meal logging, exercise logging, group membership and lots of helpful content. You can also browse through your menus.

What Does The Diet Consist Of? 

Noom isn’t one of those diet plans where you’ll be left feeling starved. It consists of easy-to-find food that fits into your lifestyle and allows you to keep weight off in the long-term. There are color categories that you can choose food from, including:

  • Green: fruits, veggies, whole grains
  • Yellow: lean meats, starches, eggs, yogurt
  • Red: red meats, desserts, snacks

You’ll be given guidance on how much of each color you should consume each day as well as recipes for your color scheme.

Mobile App

Noom offers all of its features on a comprehensive mobile app, making it easy for you to log everything, access support and guidance and track your progress. Some of the features include: 

  • Access to a host of healthy recipes. These include detailed instructions and nutritional facts. 
  • The app syncs with most other popular health and fitness apps, including Fitbit, iHealth and Runkeeper (among many others!). This makes it much easier and quicker for members to keep their logs up to date.


Noom offers you a pricing structure that gets cheaper the longer you sign up for, i.e. two months are cheaper than one month and so on.

The 14-day trial allows you to try the app for just $1. You also get a $20 Amazon gift card if you refer a friend, with your friend receiving a 20% discount.

The current pricing plans are as follows:

Monthly: $59
2-Months: $99
4-Months: $129
6-Months: $149
8-Months: $159
Annual: $199


Noom support is available in the form of a detailed FAQ section, as well as an email contact form.

However, the most personalized support is on offer through the coaches and the group chats. This is where you’ll find the motivation and encouragement you need to stick with your diet.

The Final Word 

After delving deep into what Noom has to offer, we genuinely feel that it offers an excellent option for those looking to lose weight or achieve any health goals. The combination of unique features, cutting-edge technology and personalized diet plans make it a great value choice that can truly fit into modern lifestyles and offer members the results they’ve long been looking for.

However, Noom also requires more involvement than many other diet programs, so going with one of the plans from Nutrisystem may be a better option if you don’t have time for meal logging, exercise logging, etc.

Another benefit of a diet program like Nutrisystem is that it comes with meal delivery.

Having pre-packaged foods delivered straight to your door is extremely convenient, and in our opinion makes all the difference in the world.

Unfortunately, Noom does not provide meal delivery, and food is something you will have to buy and prep on your own.

The bottom line is that while both diet plans are proven to work, we think Nutrisystem is a better investment because of the convenience it provides.

We like not worrying about buying our food, portion control, logging our meals, etc.


Perfect timing. For the first 2 weeks, Noom is currently FREE for a LIMITED TIME! See their site for more details.

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